NEW INNERJOI™
Flash Forward To Stronger Hair. Discover the latest editions to our damage-defying regimen!
BUILD BONDS FOR BRILLIANT BLONDES
With Bond-Building Arginine
See blonde hair in a whole new light with JOICO BLONDE LIFE – a system of lighteners & toners created just for blondes … and those who want to be lifted to new heights without sacrificing shine or condition. With powerhouse formulas featuring bond-building Arginine and a signature Tamanu-Monoi oil blend, Blonde Life helps banish the challenges of brassiness, off-tones, fading, and damage* that blonde hair faces on a daily basis.
JOICO Color Excellence Program
We’re proud to introduce our JOICO Color Excellence Program. An elite, intensive Color bootcamp made by professionals, for professionals.
NEW LUMI10
Natural Copper & Natural Blue Ash Series
Create stunning copper and cool-brunette looks in a flash with new NC and NBA shades from LUMI10 - The 10-minute permanent hair color from JOICO that delivers 100% gray coverage with up to 2x the shine*. This luminous new lineup of richly pigmented shades delivers dimensional, natural copper and natural blue-ash tones with the same gorgeous LumiShine results you love – all in a fast-processing formula, so you can fill up your book with confidence.
No appointment? No problem: LUMI10 puts gray coverage on speed dial.
BEAUTIFUL HAIR IS AGELESS
Love your hair at any age with NEW JOICO YOUTHLOCK: Our truly transformative collection that recaptures youthful bounce, shine, and manageability; while locking in strong, lustrous hair. Formulated with collagen, this fab foursome is a breath of fresh (h)air for mature, tired tresses!
Once you try JOICO, you won’t turn back. You only have to look at this gorgeous reconstruction by @epic_hair_design and you’ll see why 😍. Color is one thing, but most important, is your hair’s health 💯
Your road to healthy hair begins now! 🤸🏾 🤸🏾
#joicoeurope formula:
Balayage Verolight Lightening Powder with 20Vol Veroxide
Toner: 9NWB-10g, 7NWB-40g, 7V-7g Lumishine Demi-Permanent Liquid color + 5 Vol LumiShine Crème Developer
Styling: JOICO Body Shake and JOImist firm
#joico #joicoeurope #joicoformula #hairformula #repost #joicocolor #newhair #hairrefresh #balayage #verolight #lumishine #lumishinedeveloper #joicobodyshake #JOImist #haircare #haircolor #hairinspo #hairgoals #hairinspiration #hairjoi #sharethejoi
Once you try JOICO, you won’t turn back. You only have to look at this gorgeous reconstruction by @epic_hair_design and you’ll see why 😍. Color is one thing, but most important, is your hair’s health 💯
Your road to healthy hair begins now! 🤸🏾 🤸🏾
#joicoeurope formula:
Balayage Verolight Lightening Powder with 20Vol Veroxide
Toner: 9NWB-10g, 7NWB-40g, 7V-7g Lumishine Demi-Permanent Liquid color + 5 Vol LumiShine Crème Developer
Styling: JOICO Body Shake and JOImist firm
#joico #joicoeurope #joicoformula #hairformula #repost #joicocolor #newhair #hairrefresh #balayage #verolight #lumishine #lumishinedeveloper #joicobodyshake #JOImist #haircare #haircolor #hairinspo #hairgoals #hairinspiration #hairjoi #sharethejoi
We all want healthier hair, but what does that really mean? 🤔
Well with the NEW INNERJOI Strengthen Masque, you can strengthen, repair and reconstruct your hair, while also detangling, adding shine ✨✨✨ and nourishing those thirsty strands.
Transform your hair, transform your life 💫💫
#joico #joicoeurope #joicoinnerjoi #strongerwithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #petaapproved #newproduct #joicoproduct #naturalformulas #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #goodhair #goodhairday
We all want healthier hair, but what does that really mean? 🤔
Well with the NEW INNERJOI Strengthen Masque, you can strengthen, repair and reconstruct your hair, while also detangling, adding shine ✨✨✨ and nourishing those thirsty strands.
Transform your hair, transform your life 💫💫
#joico #joicoeurope #joicoinnerjoi #strongerwithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #petaapproved #newproduct #joicoproduct #naturalformulas #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #goodhair #goodhairday
When it comes to JOICO, you can expect only the best - the best products, the best education and the best techniques.
Remember, the best technique isn’t always the most complex 🧩 You can now achieve amazing results with the brilliant Signature Balayage Technique 2024, presented by our Blonde Life Ambassador Germany @_bybona
This technique uses the AirTouch and American Balayage Technique to create a seamless blend of color.
It’s sophisticated and special and can be used in everyday salon life. There are no limits.
Visit creative tutorials on our website joico.eu and for more details.
#joico #joicoeurope #balayage #signaturebalayagetechnique #masterofbalayage #hair #haircare #haircolor #haircolorist #colorist #bonajoerg #blondeambassador #blondelifeambassador #joicoartist #bybonaprofessional #blondehair #blondelife #livetheblondelife #blondexpert #hairgoals #hairinspo #thejoiofhealthyhair #healthyhair #hairjoi #sharethejoi #behindthechair #salonlife #hairtransformation #ittakesapro #behindthechair
When it comes to JOICO, you can expect only the best - the best products, the best education and the best techniques.
Remember, the best technique isn’t always the most complex 🧩 You can now achieve amazing results with the brilliant Signature Balayage Technique 2024, presented by our Blonde Life Ambassador Germany @_bybona
This technique uses the AirTouch and American Balayage Technique to create a seamless blend of color.
It’s sophisticated and special and can be used in everyday salon life. There are no limits.
Visit creative tutorials on our website joico.eu and for more details.
#joico #joicoeurope #balayage #signaturebalayagetechnique #masterofbalayage #hair #haircare #haircolor #haircolorist #colorist #bonajoerg #blondeambassador #blondelifeambassador #joicoartist #bybonaprofessional #blondehair #blondelife #livetheblondelife #blondexpert #hairgoals #hairinspo #thejoiofhealthyhair #healthyhair #hairjoi #sharethejoi #behindthechair #salonlife #hairtransformation #ittakesapro #behindthechair
Life is too short 🤏 to have boring hair.
If you’re looking for a change, something a little more daring and bold ⚡, be inspired by this hair transformation by @hair_industry_reims with lots of beautiful color and rich contrast 💎
#joicoeurope formula:
Formula 1: Ombre hair technique Blonde Life Lightening Powder with Blonde Life Coconut oil Developer 20vol
Formula 2: Roots 4N LumiShine Demi-Permanent Crème Color and LumiShine Developer 5vol
Formula 3: Lengths and tips 6NRG Lumishine Demi-Permanent Crème Color and LumiShine Developer 5 vol
Shampoo and Conditioner K-PAK Color Therapy
#joico #joicoeurope #joicoformula #hairformula #repost #joicoreims #joicoambassador #joicocolor #newhair #hairrefresh #ombre #blondelifelighteningpowder #blondelife #coconutoil #lumishine #lumishinedeveloper #kpak #kpakcolortherapy #haircare #haircolor #joicocolor #hairinspo #hairgoals #hairinspiration #hairjoi #sharethejoi
Life is too short 🤏 to have boring hair.
If you’re looking for a change, something a little more daring and bold ⚡, be inspired by this hair transformation by @hair_industry_reims with lots of beautiful color and rich contrast 💎
#joicoeurope formula:
Formula 1: Ombre hair technique Blonde Life Lightening Powder with Blonde Life Coconut oil Developer 20vol
Formula 2: Roots 4N LumiShine Demi-Permanent Crème Color and LumiShine Developer 5vol
Formula 3: Lengths and tips 6NRG Lumishine Demi-Permanent Crème Color and LumiShine Developer 5 vol
Shampoo and Conditioner K-PAK Color Therapy
#joico #joicoeurope #joicoformula #hairformula #repost #joicoreims #joicoambassador #joicocolor #newhair #hairrefresh #ombre #blondelifelighteningpowder #blondelife #coconutoil #lumishine #lumishinedeveloper #kpak #kpakcolortherapy #haircare #haircolor #joicocolor #hairinspo #hairgoals #hairinspiration #hairjoi #sharethejoi
What’s Cool & Colorful?
Only the brilliance of our Blonde Life care range, giving radiance 🌸🌸🌸 to even the lightest strands.
Be bold, be brilliant, be YOU! 🤗
#joico #joicoeurope #coolandcolorful #blondelife #blondehair #blonde #joicocolorful #hair #haircare #hairroutine #haircolor #colorfulhair #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair
What’s Cool & Colorful?
Only the brilliance of our Blonde Life care range, giving radiance 🌸🌸🌸 to even the lightest strands.
Be bold, be brilliant, be YOU! 🤗
#joico #joicoeurope #coolandcolorful #blondelife #blondehair #blonde #joicocolorful #hair #haircare #hairroutine #haircolor #colorfulhair #healthyhair #thejoiofhealthyhair #hairjoi #sharethejoi #vibranthair
Keeping the body hydrated is important 💦💦. Same thing with your hair.
The NEW INNERJOI Hydrate collection provides much needed hydration for your hair and sculp. Naturally formulated with Aloe 🌵 and Apple 🍏 extract, Hydrate will replenish your hair, leaving it fresh, soft and shiny ✨✨✨
Is Hydrate for you?
Anyone who feels their hair is dry and who is looking for a vegan, natural and sustainable haircare range will love this product’s results 📈
#joico #joicoeurope #joicoinnerjoi #hydratewithINNERJOI #joicocleanbeauty #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #vegan #veganprotein #sustainableproducts #earthfriendly #liveresponsibly #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday
Keeping the body hydrated is important 💦💦. Same thing with your hair.
The NEW INNERJOI Hydrate collection provides much needed hydration for your hair and sculp. Naturally formulated with Aloe 🌵 and Apple 🍏 extract, Hydrate will replenish your hair, leaving it fresh, soft and shiny ✨✨✨
Is Hydrate for you?
Anyone who feels their hair is dry and who is looking for a vegan, natural and sustainable haircare range will love this product’s results 📈
#joico #joicoeurope #joicoinnerjoi #hydratewithINNERJOI #joicocleanbeauty #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #vegan #veganprotein #sustainableproducts #earthfriendly #liveresponsibly #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday
The creative process is all about collaboration 🤝. We decided to bring our Blonde Life Ambassadors @leashawhair , @vital_salon together for a day or two, taught them the NEW 2024 Blonde Life Signature Balayage technique by our Blonde Ambassador Germany, @_bybona and waited to see the MAGIC happen 🪄🪄
Now feast your eyes 👀
#joicoeurope formula:
Face Frame air touch with Blonde Life Lightening Powder + Blonde Life coconut oil developer 5 Volume 1:2
Teasy Lights Blonde Life Lightening Powder + Blonde Life Coconut oil developer 20 Volume 1:2
K-Pak Hair Repair
Root stretch formula LumiShine Demi-Permanent Liquid Color 20ml 6NB + 20ml 6SB + 40ml LumiShine developer 5 Volume
Toner Lengths and ends Face Frame LumiShine Demi-Permanent Liquid Color 15ml 9G + 15ml 9NB + 30ml LumiShine developer 5 Volume
Toner overall LumiShine Demi-Permanent Liquid Color 20ml 9G + 20ml 10V + 2ml 6CCR + LumiShine developer 5 Volume
#joico #joicoeurope #balayage #signaturebalayagetechnique #masterofbalayage #hair #haircare #haircolor #haircolorist #colorist #bonajoerg #blondeambassador #blondelifeambassador #joicoartist #bybonaprofessional #blondehair #blondelife #livetheblondelife #blondexpert #hairgoals #hairinspo #thejoiofhealthyhair #healthyhair #hairjoi #sharethejoi #behindthechair #salonlife #hairtransformation #ittakesapro #behindthechair
The creative process is all about collaboration 🤝. We decided to bring our Blonde Life Ambassadors @leashawhair , @vital_salon together for a day or two, taught them the NEW 2024 Blonde Life Signature Balayage technique by our Blonde Ambassador Germany, @_bybona and waited to see the MAGIC happen 🪄🪄
Now feast your eyes 👀
#joicoeurope formula:
Face Frame air touch with Blonde Life Lightening Powder + Blonde Life coconut oil developer 5 Volume 1:2
Teasy Lights Blonde Life Lightening Powder + Blonde Life Coconut oil developer 20 Volume 1:2
K-Pak Hair Repair
Root stretch formula LumiShine Demi-Permanent Liquid Color 20ml 6NB + 20ml 6SB + 40ml LumiShine developer 5 Volume
Toner Lengths and ends Face Frame LumiShine Demi-Permanent Liquid Color 15ml 9G + 15ml 9NB + 30ml LumiShine developer 5 Volume
Toner overall LumiShine Demi-Permanent Liquid Color 20ml 9G + 20ml 10V + 2ml 6CCR + LumiShine developer 5 Volume
#joico #joicoeurope #balayage #signaturebalayagetechnique #masterofbalayage #hair #haircare #haircolor #haircolorist #colorist #bonajoerg #blondeambassador #blondelifeambassador #joicoartist #bybonaprofessional #blondehair #blondelife #livetheblondelife #blondexpert #hairgoals #hairinspo #thejoiofhealthyhair #healthyhair #hairjoi #sharethejoi #behindthechair #salonlife #hairtransformation #ittakesapro #behindthechair
Great hair doesn’t happen by chance. It happens with JOICO. Can you tell❓
This stylish yet elegant bob was created by JOICO Artists as part of the JOICO 2024 Collection, using the Pantone Color of the year ‘peach fuzz’ 🍑, with only the best color techniques.
Cut: Alberto Di Domenico @iamalbertodidomenico_
JOICO Creative Artist
Color: Valentina Malta @valentina.joico
Next-Gen Artist
Art Direction: Bruno Marc Giamattei @brunomarc10
Color mentor: Daniel Spiller @danspiller2010
Videography: D&A Films @da_films
Photography: Jamie Blanshard Photography @jamieblanshardphoto
Styling: Ellen Spiller @stylistellen
Make-up: Katie Moore @katiemooremua
Model: Zoe @thehairdesk
#joico #joicoeurope #joicocollection #joico2024collection #joicocreativeteam #joicoartists #hair #hairstyle #bobhaircut #bob #hairdresser #hairdressercommunity #salonfriendly #coolblonde #pastelblonde #pasteltints #blondelife #blondelifejoico #livetheblondelife #blondelife4all #bondedbyblonde #joicobondedbyblonde #joicohaircolor #joicoproducts #hairproducts
Great hair doesn’t happen by chance. It happens with JOICO. Can you tell❓
This stylish yet elegant bob was created by JOICO Artists as part of the JOICO 2024 Collection, using the Pantone Color of the year ‘peach fuzz’ 🍑, with only the best color techniques.
Cut: Alberto Di Domenico @iamalbertodidomenico_
JOICO Creative Artist
Color: Valentina Malta @valentina.joico
Next-Gen Artist
Art Direction: Bruno Marc Giamattei @brunomarc10
Color mentor: Daniel Spiller @danspiller2010
Videography: D&A Films @da_films
Photography: Jamie Blanshard Photography @jamieblanshardphoto
Styling: Ellen Spiller @stylistellen
Make-up: Katie Moore @katiemooremua
Model: Zoe @thehairdesk
#joico #joicoeurope #joicocollection #joico2024collection #joicocreativeteam #joicoartists #hair #hairstyle #bobhaircut #bob #hairdresser #hairdressercommunity #salonfriendly #coolblonde #pastelblonde #pasteltints #blondelife #blondelifejoico #livetheblondelife #blondelife4all #bondedbyblonde #joicobondedbyblonde #joicohaircolor #joicoproducts #hairproducts
Who doesn’t want their salon-finish hair color to last longer? 🦋🦋🦋
We all do, and we know how. Introducing JOICO INNERJOI Preserve!
We’ve developed formulas specifically for fade-fighting, so you can keep your hair vibrant for longer ✨✨
#joico #joicoeurope #joicoinnerjoi #preservewithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #innerjoipreserve #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #protecttheplanet #protecttheearth #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday
Who doesn’t want their salon-finish hair color to last longer? 🦋🦋🦋
We all do, and we know how. Introducing JOICO INNERJOI Preserve!
We’ve developed formulas specifically for fade-fighting, so you can keep your hair vibrant for longer ✨✨
#joico #joicoeurope #joicoinnerjoi #preservewithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #innerjoipreserve #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #protecttheplanet #protecttheearth #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday
Did someone say 5X stronger hair in one use? That’s right. Our NEW Defy Damage KBOND20 Power Masque is a bond-building hero 🦸🏻♀️ which springs into action when your hair needs a little extra TLC 💕
We’ve combined the legacy of JOICO’s hair repair technology with the power of damage control in one extraordinary product. Welcome the future of hair care.
Even more, the strength-building masque is PETA-approved, which means its animal test-free 🐰
#joicoKBOND20 #joicodefydamage #joico #joicoeurope #defydamage #bondbuilding #hairmasque #hair #haircare #hairrepair #newproduct #hairproducts #hairjoi #sharethejoi
Did someone say 5X stronger hair in one use? That’s right. Our NEW Defy Damage KBOND20 Power Masque is a bond-building hero 🦸🏻♀️ which springs into action when your hair needs a little extra TLC 💕
We’ve combined the legacy of JOICO’s hair repair technology with the power of damage control in one extraordinary product. Welcome the future of hair care.
Even more, the strength-building masque is PETA-approved, which means its animal test-free 🐰
#joicoKBOND20 #joicodefydamage #joico #joicoeurope #defydamage #bondbuilding #hairmasque #hair #haircare #hairrepair #newproduct #hairproducts #hairjoi #sharethejoi
When cool meets colorful, magic happens 🪄🪄🪄. And JOICO makes the magic last with our K-PAK Color Therapy duo, locking in that beautiful color vibrancy for longer ⌛
#joico #joicoeurope #coolandcolorful #joicokpak #kpak #kpakcolortherapy #joicocolortherapy #kpakjoico #hair #hairrepair #haircare #haircolor #haircolorist #hairjoi #sharethejoi #loveyourhair
When cool meets colorful, magic happens 🪄🪄🪄. And JOICO makes the magic last with our K-PAK Color Therapy duo, locking in that beautiful color vibrancy for longer ⌛
#joico #joicoeurope #coolandcolorful #joicokpak #kpak #kpakcolortherapy #joicocolortherapy #kpakjoico #hair #hairrepair #haircare #haircolor #haircolorist #hairjoi #sharethejoi #loveyourhair
Let your hair do the talking 💬 with this beautiful blended blonde balayage by @maddielee_glamr ❤️❤️❤️
#joicoeurope formula:
JOICO LumiShine Permanent Crème 6N (30g) 6NG (15g) 6NC (5g) with 10 vol Lumishine Developer
JOICO LumiShine Demi-Permanent Liquid Color 9V (20g) 9NV (15g) 10SB (15g) with LumiShine5 vol developer
Applied after root melt had developed for 15 minutes
Shampooed and Conditioned with JOICO Blonde Life
Styled with JOICO Dream Blowout Crème
Finished with JOICO Body Shake and Blonde Life Brilliant Glow Brightening Oil
#joico #joicoeurope #joicoformula #hairformula #repost #newhair #hairrefresh #blendedhair #blondebalayage #lumishine #lumishinedeveloper #dreamblowout #blondelife #joicobodyshake #blondelifebrilliantglow #haircare #haircolor #hairinspo #hairgoals #hairinspiration
Let your hair do the talking 💬 with this beautiful blended blonde balayage by @maddielee_glamr ❤️❤️❤️
#joicoeurope formula:
JOICO LumiShine Permanent Crème 6N (30g) 6NG (15g) 6NC (5g) with 10 vol Lumishine Developer
JOICO LumiShine Demi-Permanent Liquid Color 9V (20g) 9NV (15g) 10SB (15g) with LumiShine5 vol developer
Applied after root melt had developed for 15 minutes
Shampooed and Conditioned with JOICO Blonde Life
Styled with JOICO Dream Blowout Crème
Finished with JOICO Body Shake and Blonde Life Brilliant Glow Brightening Oil
#joico #joicoeurope #joicoformula #hairformula #repost #newhair #hairrefresh #blendedhair #blondebalayage #lumishine #lumishinedeveloper #dreamblowout #blondelife #joicobodyshake #blondelifebrilliantglow #haircare #haircolor #hairinspo #hairgoals #hairinspiration
Recent #HairJoi Articles
10 hair care gift sets that will bring everyone on your list a little JOI
Want to spread holiday cheer and fabulous hair? We know the secret …
The JOI of youthful-looking hair
How to establish a routine for aging hair with Katrina Kelly, JOICO EMEA Senior Creative Color Artist Team member
Beautiful hair is ageless
JOICO EMEA Senior Creative Artist Ijan Davies Emrus shares 3 signs of aging hair (beyond going gray) & the solution to treating tired tresses.
Pro Salon Education
Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.
Begin Your Training Now with Joico Education On Demand
Meet the Joico experts
Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.
Robby Osselaer
Dan Spiller
Bona Jorg
Sofie Schrauwen
Katrina Kelly
Tom Ross
Alberto Di Domenico
Valentina Malta
Bruno Marc Giamattei
Marcus Giamattei
Paolo Giamattei
Ijan Davies Emrus
Gill Berry
Sevda Durukan
Daniela Engström
Wesley Hannes
David Murray
Paul Watts
