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JOICO® introduces K-Pak® RevitaLuxe
The new JOICO® K-Pak® RevitaLuxe Bio Advanced Restorative Treatment actually repairs and restores years of damage instantly by reconstructing the hair structure from the inside out. What’s more, it offers dramatic cumulative benefits, by continuing to correct and protect strands with regular use. With its unique combination of advanced damage repair plus superior moisture infusion, JOICO® K-Pak® RevitaLuxe instantly transforms overly-stressed and compromised strands into luxuriously soft, strong and healthy hair.
Groundbreaking Technology of JOICO® K-Pak® RevitaLuxe
The JOICO® K-Pak® RevitaLuxe Restorative Treatment features the new bio-advanced, patent-pending, Keratin Peptide Complex™ from JOICO® which actually mimics the natural hair repair mechanism that exists deep within the cortex of each hair strand. This complex features bio-mimetic peptides that actively target and rebuild weak, damaged and broken areas on the hair, instantly strengthening and rejuvenating.
Tests on actual salon clients show that after just one use, hair contains four times as many healthy keratin peptides as it did before application; and after three days of use, it contains more than seven times as many peptides.
This means that in addition to repairing existing damage, JOICO® K-Pak® RevitaLuxe continues repairing and it stands guard against future damage from chemical, environmental and thermal stressors by creating a “molecular bandage” on the hair surface. It also helps prevent premature color fading and maintains color luster.
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