Awards

2011

K-Pak stylist award The block 11th Stylist Choice Award for JOICO® K-Pak® Deep-Penetrating Reconstructor During the 11th Stylist Choice Award professional stylists have selected JOICO® K-Pak® Deep-Penetrating Reconstructor as their Favorite Deep or Restorative Conditioner for the 11th time in a row! The winners were announced March 13 at the annual Stylist Choice Award ceremony, hosted by behindthechair.com and held in Chicago, USA, and is “the voice of the salon professional”, stated Mary Rector-Gable, founder of behindthechair.com. “No one is more qualified to select the very best in every category than the hair dressers and other salon professionals who work with these beauty products every day of their lives. The members of behindthechair.com vote their minds – they don’t have a list of products to choose from.”

behindthechair.com is the first and largest site in the world exclusively for licensed beauty professionals. Every month it welcomes more than 500,000 visitors from more than 90 countries.

2010

A decade of dominance For the 10th time in a row professional stylists have selected JOICO® K-Pak® Deep-Penetrating Reconstructor as their Favorite Deep or Restorative Conditioner during the 10th Stylist Choice Awards* hosted by behindthechair.com.

2009

Stylists have spoken and we bring tou the winners: JOICO® remains number 1! JOICO® K-Pak® Deep-Penetrating Reconstructor wins 9th consecutive Stylist Choice Award and JOICO® Moisture Recovery Conditioner is voted Favorite Conditioner during the 9th Stylist Choice Awards*.

2008

We did it again! For an unprecedented 8 year in a rowJOICO® K-Pak® Deep-Penetrating Reconstructor wins the Stylist Choice Award*! The recently launched JOICO® Design Collection Humidity Blocker wins the Stylist Choice Award* for Best New Styling Product by behindthechair.com.

2007

Seven healthy and beautiful years JOICO® K-Pak® Deep-Penetrating Reconstructor wins record 7th Stylist Choice Award* for “Favorite Deep/Restorative Conditioner” during the 7th Stylist Choice Awards. * Launched in 2001, the Stylist Choice Awards “is the voice of the salon professional” stated Mary Rector-Gable, founder of behindthechair.com. “No one is more qualified to select the very best in every category than the hair dressers and other salon professionals who work with these beauty products every day of their lives. The members of behindthechair.com vote their minds – they don’t have a list of products to choose from.” The winners of the 10th Stylist Choice Awards were announced March 28 at the annual Stylist Choice Awards ceremony, hosted by behindthechair.com and held in Chicago. behindthechair.com is the first and largest site in the world exclusively for licensed beauty professionals. Every month it welcomes more than 500,000 visitors from more than 90 countries. “The New York times” cited behindthechair.com as “the most talked about site in the beauty industry.”