JOICO Europe

JOICO^® Smooth Cure Leave-In Rescue Treatment

Concentrated, heat-activated treatment that mimics the result of a keratin treatment by bonding keratin to hair’s surface creating a smooth shampoo-soluble film that resists reversion and protects hair. JOICO^® Smooth Cure Leave-In Rescue Treatment also replenishes lost lipids to add fluid body and reduce frizz.

Benefits:

• Long-lasting smoothness for up to 72 hours* (until next shampoo)
• Improves the healthy look and texture of the hair**
• Resists high humidity for 24 hours***
• Reduces frizz by 79%****

Recommended for:

Primarily women who:

• Look for safe, effective and excellent healthy ways to reduce frizz and unruly hair
• Are looking for an excellent smooth result from virtually any hair type or condition
• Received an in-salon keratin service and look for sulfate-free, keratin replenishing formulas as ideal home-maintenance system to maintain and increase longevity of in-salon keratin treatments

*when used as a system in laboratory environment on hair swatches **response from field testing by professional on 51 heads ***vs. untreated control; tested in laboratory on hair swatches **** vs. untreated control; tested in laboratory on hair swatches