JOICO Europe

JOICO^® Smooth Cure Sulfate-Free Conditioner

Ultra-moisturizing formula hydrates dry, moisture-depleted hair. It restores lost lipids and seals them in by bonding hydrolyzed keratin to hair’s surface creating a strong, flexible, shampoo-soluble film that smoothens, reduces volume and resurfaces hair for up to 72 hours.

Benefits:

• Long-lasting smoothness for up to 72 hours* (until next shampoo)
• Improves the healthy look and texture of the hair**
• Resists high humidity for 24 hours***
• Reduces frizz by 79%****

Recommended for:

Primarily women who:

• Look for safe, effective and excellent healthy ways to reduce frizz and unruly hair
• Are looking for an excellent smooth result from virtually any hair type or condition
• Received an in-salon keratin service and look for sulfate-free, keratin replenishing formulas as ideal home-maintenance system to maintain and increase longevity of in-salon keratin treatments

*when used as a system in laboratory environment on hair swatches **response from field testing by professional on 51 heads ***vs. untreated control; tested in laboratory on hair swatches **** vs. untreated control; tested in laboratory on hair swatches