JOICO Europe

STRUCTURE launches in Belgium

STRUCTURE continues to launch in different countries. After the launch in the UK on September 1st, 2nd and 4th, the new styling and finishing brand was launched in Belgium on October 3rd.

In a wonderful setting – Harley Davidson, Zwijndrecht – STRUCTURE was launched to 350 attendees. After presenting the new brand, Steven St. Clayr and Christel Smeets, the Belgium CRE-ARTSTIC team, showed the new products on live models, ending in a magnificent STRUCTURE show.

Curious to see the Belgian launch of STRUCTURE? Then click here to see the pictures and to watch the movie!

Next launch of STRUCTURE -> Sweden, October 28. More news to follow soon…