JOICO Europe

JOICO® Hair Show during the 12th Slovenian Hair Festival

We are proud to present to you the appearance of JOICO® and the Slovenian JOICO® team during the 12th Slovenian hair festival. Many important representatives of several brands of hair cosmetic attended and more than 1,000 hairdressers visited the festival which is a great achievement for the Slovenian population of 2 million.

Matej Komar, Suzana Ostanek, Sašo Orač in Sašo Dekleva appeard on the stage for JOICO® Slovenia. They introduced 15 models, a breath taking choreography, advanced cutting techniques and hair coloring inspired by the new JOICO® trend collection Smoke and Mirrors. The representative for JOICO® in Slovenia, BOKO d.o.o., did a thorough promotion of JOICO® with a beautiful exhibition space. The response of the Slovenian hairdressers on both the promotion as well as the on the Slovenian JOICO® team was in one word Fantastic!