JOICO Europe

Fight frizz for up to 72 hours with new JOICO® Smooth Cure!

Take control of coarse, unruly and frizzy textures with the new JOICO^® Smooth Cure. This sulfate-free, formaldehydefree regimen features the breakthrough KeraShield Complex™, to safely tame all hair types without harsh chemicals. Here is the solution for salon clients who want Brazilian-smooth, soft, healthy-looking hair for up to 72 hours.

“With JOICO^® Smooth Cure,” comments JOICO^® International Creative Director Damien Carney, “there are so many options. You can diffuse the hair, dry it naturally, blow dry and even set or curl it. No matter how the client wants to wear it, her hair is smoother and better conditioned with an incredibly luxurious texture.”

JOICO^® Smooth Cure is ideal for all hair types, from thick and coarse, to fine and frizzy. It’s lightweight enough for the finer textures, yet effective on thicker and curlier textures. The system provides 24-hour high humidity protection and reduces frizz by 79% (when used as a system).

The complete system includes two care products, JOICO^® Smooth Cure Shampoo & Conditioner, one leave-in treatment, JOICO^® Smooth Cure Leave-In Rescue Treatment, and one styler, JOICO^® Smooth Cure Thermal Styling Protectant. When used together, the regimen provides a highly effective and long-lasting solution for unwanted bulk and frizz.

Download press release here