The Art of Healthy Hair

Joico owns the position and reputation as the "Healthy Hair Company" and we have committed ourselves to live up to this heritage into the future. Our strong alliance with Shiseido has led to an even greater treasure of opportunities from advanced product research and development. Besides our unique formulations and technologies we are also committed to the "Art of Hairdressing" itself. Our company vision is to continue to play a leading role in upgrading the stylist profession by delivering the right products and education with the highest quality standards.

Synergy

In all our products, we use the finest possible ingredients in their most concentrated form. We never compromise our high quality standards, thus always guaranteeing superior product performance. The main objective, with every Joico product we develop and manufacture, is to always maintain and guarantee the health of the hair. This is why Joico products continue to stand apart from all other haircare products. Joico offers a synergistic healthy hair care system to optimize the condition of the hair with all professional services in order for the stylist to guarantee perfect end results to his/her customer.

Integrity

At Joico this means a total commitment to honesty and an optimistic attitude towards business and life. Every Joico product is designed to obtain a certain result with a specific purpose. Our products will deliver the results we promise, nothing more and nothing less. This is our guarantee.

Selectivity and Professionalism

This attitude should only be recognized as "an attitude of positive arrogance". Joico is a company founded by a hairdresser, for the hairdresser, forever committed to the professional stylist as their loyal business partner. One of our major objectives is to establish long term partnerships with professional stylists. Therefore it is of major importance to be able to identify with and to merge our mutual interests, strategies and philosophies. It is Joico's aim to connect with stylists that share similar values and quality standards that are in line with our company philosophies. Only then can we be assured that we have the right fundamentals for a long and successful future. Together we can build a better industry!

Education - Education - Education

We have chosen to work within one of the most dynamic, creative and artistic environments imaginable. To grow our professional careers and to stand out from the crowd, we can never stop learning and perfecting our craft. Joico is a service driven company, offering full option education programs for all professional stylists. Joico stylists want to make a difference, by learning new techniques, expanding their knowledge and through these efforts we will all accomplish the goal of upgrading the image of our mutual industry.

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