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Discover a world of healthy color in the salon
joicolor system
Discover a world of healthy color in the salon

joicolor system



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Vero K-Pak Color
Pure Tone Crème Color
"delivering endless color possibilities"

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Vero K-Pak Color
Age Defy
Permanent Age Defying Crème Color
"the color line that combats
the signs
of aging hair"

More

Color
Intensity
Semi-Permanent Vibrant Shades
"bright shades for the fashion-forward"

More
Lumishine®
Repair+ Color
"say hello to healthy colored
hair with exceptional shine"

More
JOICO Europe logo

Vero K-Pak Color Pure Tone Crème Color
"delivering endless color possibilities"


Vero K-Pak Color Age Defy Permanent Age Defying Crème Color "the color line that combats
the signs
of aging hair"

Color Intensity Semi-Permanent Vibrant Shades
"bright shades for the fashion-forward"


Lumishine® Repair+ Color "say hello to healthy colored
hair with exceptional shine"


JOICO Europe logo
The color duo that DARES TO BE DIFFERENT
Vero K-Pak Color repairs and protects your hair as it is colored thanks to the Trans-Cuticle Delivery System™. This system allows for faster, deeper penetration of the color molecules, resulting in vibrant color results that last and last. Vero K-Pak Color offers endless creative possibilities for hairdressers – as a result you will be blown away by your new hair color!

Vero K-Pak Color

permanent crème colors

Vero K-Pak Chrome

demi-permanent crème colors

Vero K-Pak Color Pure Tone Crème Color
"delivering endless color possibilities"

The color duo that DARES TO BE DIFFERENT
Vero K-Pak Color permanent crème colors Vero K-Pak Chrome demi-permanent crème colors

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Say hello to EXCEPTIONAL COLOR AND SHINE
LUMISHINE®
LumiShine® delivers 100% reconstructed and restrengthened hair with exceptional Hollywood shine and color vibrancy. Your hairdresser can give you advice on which LumiShine® color will complement you best.
Find out more about LumiShine® on our campaign website:

Campaign
Lumishine® Repair+ Color "say hello to healthy colored
hair with exceptional shine"
Say hello to EXCEPTIONAL COLOR AND SHINE
LUMISHINE®
LumiShine® delivers 100% reconstructed and restrengthened hair with exceptional Hollywood shine and color vibrancy. Your hairdresser can give you advice on which LumiShine® color will complement you best.
Find out more about LumiShine® on our campaign website:
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Bright shades FOR THE FASHION-FORWARD
COLOR INTENSITY

Color Intensity offers your colorist a dazzling, spectrum of bold, vibrant color to work with so you will always look stunning and on-trend!
This color line is the best-selling fashion-forward color line in the US!

The intensely concentrated pigments are specially designed to give you over-the-top vibrant color.


Campaign


Color Intensity Semi-Permanent Vibrant Shades
"bright shades for the fashion-forward"

Bright shades FOR THE FASHION-FORWARD
COLOR INTENSITY
Color Intensity offers your colorist a dazzling, spectrum of bold, vibrant color to work with so you will always look stunning and on-trend!
This color line is the best-selling fashion-forward color line in the US!
The intensely concentrated pigments are specially designed to give you over-the-top vibrant color.
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the color line that combats THE SIGNS OF AGING HAIR

Like skin, the natuse, wiry, gray and start to get a dull ‘flat’ look. Let your hairdresser help you to bring back the glorious look and feel of your youth with Vero K-Pak Color Age Defy, a haircolor line proven to reverse the key signs of ageing hair! It creates instantly younger looking and feeling hair with better condition, more shine and vibrancy!

Vero K-Pak Color Age Defy Permanent Age Defying Crème Color "the color line that combats
the signs
of aging hair"
the color line that combats THE SIGNS OF AGING HAIR

Like skin, the natuse, wiry, gray and start to get a dull ‘flat’ look. Let your hairdresser help you to bring back the glorious look and feel of your youth with Vero K-Pak Color Age Defy, a haircolor line proven to reverse the key signs of ageing hair! It creates instantly younger looking and feeling hair with better condition, more shine and vibrancy!

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It’s teamwork: COLOR CARE

K-PAK COLOR THERAPY

This regimen is a double duty darling! Do you have trouble keeping color vibrant and your hair healthy looking? Not anymore. The Quadrabond Peptide Complex®, featured in all of the products of this range, deeply locks in vibrancy and moisture while locking out fading and damage. It seals hair’s outer protective layer and repairs your hair to its fullest.


Products
COLOR ENDURE

Do you want to discover full coverage color insurance? Our care for color treated hair is your answer! Our Color Endure products help to keep your hair true to hue with our Multi-Spectrum Defense Complex™, a technology with antioxidants and UV protectors that protect against physical and environmental factors that can cause fading and tonal change.


Products


JOICO Europe logo

It’s teamwork: COLOR CARE
The JOIcolor System is backed up by a team of JOICO hair heroes. These products are designed to keep hair healthy and to let color last.
K-PAK COLOR THERAPY This regimen is a double duty darling! Do you have trouble keeping color vibrant and your hair healthy looking? Not anymore. The Quadrabond Peptide Complex®, featured in all of the products of this range, deeply locks in vibrancy and moisture while locking out fading and damage. It seals hair’s outer protective layer and repairs your hair to its fullest.
COLOR ENDURE Do you want to discover full coverage color insurance? Our care for color treated hair is your answer! Our Color Endure products help to keep your hair true to hue with our Multi-Spectrum Defense Complex™, a technology with antioxidants and UV protectors that protect against physical and environmental factors that can cause fading and tonal change.






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