Artistic institute

JOICO Europe Artistic Institute

Utviklet med forbrukeren i tankene, er JOICO® Artistic Insitute et inspirerende miljø med base i Helmond, Nederland. Instituttet trener frisørbransjen i nye klipper, nye farger, nye stylingteknikker, nye produkter og til og med nye forretningsmetoder.

Det artistiske instituttet gir en balansert blanding av treningsprogrammer fra teknisk klipp og workshops til businesseminarer fra anerkjente JOICO® konsulenter.
Det artistiske instituttet tilbyr JOICO® distributører fra over 40 land i Europa, Midt-Østen og Afrika en mulighet til å promotere opplæring og produktkunnskap til egne konsulentteam og frisører. Det skaper et forum for våre distributører, konsulenter og frisører der de kan dele suksesshistorier, utveksle ideer og oppmuntre hverandre til å tenke globalt men handle lokalt.

JOICO® ambassadors on stage

Shows, seminars, and more shows. JOICO® creatives never stop educating, creating, and pushing boundaries.

Bert de Zeeuw JOICO

Bert de Zeeuw, The Netherlands

Bert de Zeeuw lives in Amsterdam and is the owner of two successful salons. His role as JOICO® International Guest Artist, Artistic Ambassador (The Netherlands), means that he’s regularly introducing the latest trends and cutting techniques to the Dutch hairdressing market.

Ulf Schjerpen JOICO

Ulf Schjerpen, Norway

A perfectionist with an artistic brain, Ulf excels in one of the most competitive and culturally avant-garde areas on Europe. The owner of La Bionda salon in Norway, he is also the fashion director of Intercoiffure in Scandinavia and has been a JOICO® International Guest Artist for nine years.

David Murray JOICO

David Murray, Ireland

The progressive and forward-thinking approach from David has made him one of the industry’s most prestigious and established names. A winner of the Irish Intercoiffure Photo Award and runner-up during the International Visionary Awards in London, he’s an expert at producing high-impact hair.

Damien Carney & Sue Pemberton JOICO

Damien Carney, USA

Over the last 20 years, JOICO® International Artistic Director, Damien Carney, has elevated hairstyling into an art form through his groundbreaking work with a virtual who’s who of fashion and beauty. Since 1999, Damien has exclusively wielded his scissors and unique vision to create the edgy, awe-inspiring hairstyles featured in the global advertising of JOICO® and twice-yearly trend collections.

Sue Pemberton, USA

For more than 25 years, JOICO® Vero K-Pak® Color International Artistic Director, Sue Pemberton, has been unanimously regarded as one of the most visionary hair colorists in the professional salon industry. Sue has become one of the most dynamic educators in the industry, with her otherworldly artistry, breakthrough techniques and exceptional technical ability.