January 2009 – Leave it to the healthy hair company to pioneer the art of healthy texture. Joico’s K-PAK Waves offer a unique, reconstructive approach to texture, producing healthy, shiny, frizz-free curls and waves for every hair type.

The secret is Joico’s patented Quadramine Complex technology. Now incorporated into every formula in the
K-PAK Wave collection, Quadramine Complex features negatively- and positively-charged human hair keratin proteins that adhere to the damaged sites of the cuticle and cortex to optimize waving performance. 

Quadramine Complex works in two ways. First, it protects the cuticle, ensuring a healthy, frizz-free, glossy surface. At the same time, it penetrates the cortex, strengthening and supporting the hair’s internal structure to provide long-lasting, resilient results. This means that all layers of the hair are protected during the waving process to maintain optimum condition, and curls are perfect every time.

The K-PAK Waves Collection consists of six formulas;

• Reconstructive Acid Wave produces soft true-to-rod size curls and waves on normal, multi-porosity, tinted and highlighted hair (up to 40% highlights).
• Reconstructive Extra Body Acid Wave offers true-to-rod-size curl formation with extra elasticity on normal, fine, resistant, color treated and highlighted hair up to (40% highlights).
• Reconstructive Alkaline Wave/For Normal/Resistant Hair Types provides firm curl with extra volume and style support on normal, resistant, fine, limp and grey hair.
• Reconstructive Alkaline Wave/For All Types of Color Treated Hair offers firm curl with extra volume and style support on single process tinted or highlighted hair (up to 40% highlights).
• Reconstructive Thio-Free Wave/For Normal & Resistant Hair Types produces natural waves and luscious curls on normal, resistant, fine, limp and grey hair. It offers a perfect balance of gentleness and performance.
• Reconstructive Thio-Free Wave/ For All Color Types of Treated Hair provides natural waves and luscious curls on bleached, tinted and highlighted hair, combining high performance with a gentle touch.

Additional features in each formula – including anti-frizz technology, nourishing additives like amino acids and Vitamin E and Lecithin and a natural surface tension reducer that minimizes cuticle swelling – all contribute to Joico K-PAK Waves’ healthy, shiny, luxurious, long-lasting results.
 
JOICO PRODUCTS ARE AVAILABLE WORLDWIDE AND FOR YOU TO DISCOVER IN A SALON NEARBY
www.joicoeurope.com

Joico owns the position and reputation as the “Healthy Hair Company” and we have committed ourselves to live up to this heritage into the future. Our strong alliance with Shiseido has led to an even greater treasure of opportunities from advanced product research and development. Besides our unique formulations and technologies we are also committed to the ‘Art of Hairdressing’ itself. Our company vision is to continue to play a leading role in upgrading the stylist profession by delivering the right products and education with the highest quality standards.