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NEW INNERJOI

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Flash Forward To Stronger Hair. Discover the latest editions to our damage-defying regimen!

BUILD BONDS FOR BRILLIANT BLONDES
With Bond-Building Arginine

See blonde hair in a whole new light with JOICO BLONDE LIFE – a system of lighteners & toners created just for blondes … and those who want to be lifted to new heights without sacrificing shine or condition. With powerhouse formulas featuring bond-building Arginine and a signature Tamanu-Monoi oil blend, Blonde Life helps banish the challenges of brassiness, off-tones, fading, and damage* that blonde hair faces on a daily basis.

JOICO Color Excellence Program

We’re proud to introduce our JOICO Color Excellence Program. An elite, intensive Color bootcamp made by professionals, for professionals.

NEW LUMI10
Natural Copper & Natural Blue Ash Series

Create stunning copper and cool-brunette looks in a flash with new NC and NBA shades from LUMI10 - The 10-minute permanent hair color from JOICO that delivers 100% gray coverage with up to 2x the shine*. This luminous new lineup of richly pigmented shades delivers dimensional, natural copper and natural blue-ash tones with the same gorgeous LumiShine results you love – all in a fast-processing formula, so you can fill up your book with confidence.
No appointment? No problem: LUMI10 puts gray coverage on speed dial.

BEAUTIFUL HAIR IS AGELESS

Love your hair at any age with NEW JOICO YOUTHLOCK: Our truly transformative collection that recaptures youthful bounce, shine, and manageability; while locking in strong, lustrous hair. Formulated with collagen, this fab foursome is a breath of fresh (h)air for mature, tired tresses!

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Feel like something different? This fiery copper blend 🧡🔥 by @hairjoybylisa may be exactly what you need.

#joicoeurope formula:
LumiShine Demi-Permanent Liquid Color 1/2 6WC + 1/2 7WC over highlights + 5Vol LumiShine Developer
In between LumiShine Demi Dimensional Demi-Permanent Creme color 8N + 8NWB + 5Vol LumiShine Developer

#joico #joicoeurope #joicoformula #hairformula #repost #newhair #hairrefresh #lumishine #lumishinedeveloper #highlights #copperhair

Feel like something different? This fiery copper blend 🧡🔥 by @hairjoybylisa may be exactly what you need.

#joicoeurope formula:
LumiShine Demi-Permanent Liquid Color 1/2 6WC + 1/2 7WC over highlights + 5Vol LumiShine Developer
In between LumiShine Demi Dimensional Demi-Permanent Creme color 8N + 8NWB + 5Vol LumiShine Developer

#joico #joicoeurope #joicoformula #hairformula #repost #newhair #hairrefresh #lumishine #lumishinedeveloper #highlights #copperhair
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Pay attention because @_bybona is sharing the sauce…

Hairstylists need a technique that is fast, creates the desired effect and is still special, which is why the Next-Gen Artist and Blonde Life Ambassador for JOICO Germany is here to give you the know-how on balayage brilliance.

#joicoeurope formula:
Lightening:
Blonde Life SilverLight Lightening Powder (coming soon!) with Blonde Life Coconut Oil Developer 20Vol 1:2
Root Stretch: LumiShine Demi-Permanent Liquid Color ¾ 6SB + ¼ 5N with Lumishine Developer 5 Vol 1:1
Toner: Blonde Life Demi-Gloss 15ml 10N + 15ml 8N + 15ml 9V +15ml Clear + 5ml 9SB with Blonde Life Coconut Oil Developer

Visit creative tutorials on our website joico.eu and see how it’s done.

#joico #joicoeurope #balayage #signaturebalayagetechnique #masterofbalyage #hair #haircare #haircolor #haircolorist #colorist #bonajoerg #blondeambassador #blondelifeambassador #joicoartist #bybonaprofessional #blondehair #blondelife #livetheblondelife #blondexpert #hairgoals #hairinspo #thejoiofhealthyhair #healthyhair #hairjoi #sharethejoi #behindthechair #salonlife #hairtransformation #ittakesapro

Pay attention because @_bybona is sharing the sauce…

Hairstylists need a technique that is fast, creates the desired effect and is still special, which is why the Next-Gen Artist and Blonde Life Ambassador for JOICO Germany is here to give you the know-how on balayage brilliance.

#joicoeurope formula:
Lightening:
Blonde Life SilverLight Lightening Powder (coming soon!) with Blonde Life Coconut Oil Developer 20Vol 1:2
Root Stretch: LumiShine Demi-Permanent Liquid Color ¾ 6SB + ¼ 5N with Lumishine Developer 5 Vol 1:1
Toner: Blonde Life Demi-Gloss 15ml 10N + 15ml 8N + 15ml 9V +15ml Clear + 5ml 9SB with Blonde Life Coconut Oil Developer

Visit creative tutorials on our website joico.eu and see how it’s done.

#joico #joicoeurope #balayage #signaturebalayagetechnique #masterofbalyage #hair #haircare #haircolor #haircolorist #colorist #bonajoerg #blondeambassador #blondelifeambassador #joicoartist #bybonaprofessional #blondehair #blondelife #livetheblondelife #blondexpert #hairgoals #hairinspo #thejoiofhealthyhair #healthyhair #hairjoi #sharethejoi #behindthechair #salonlife #hairtransformation #ittakesapro
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Lover of salt or not 🧂, you’re going to love the flavor our INNERJOI Style Sea Salt Spray brings to your hair. INNERJOI Style formulas provide all the styling you want without the harsh ingredients you don’t 🙅‍♀️. From blowouts to beach waves, Style provides the ideal foundation for a beautifully finished look.

The best part, it creates light volume and texture, without leaving your hair feeling sticky.

#joico #joicoeurope #joicoinnerjoi #innerjoistyle #innerjoi #vegan #seasalt #joicocleanbeauty #petaapproved #newproduct #joicoproduct #naturalformulas #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #goodhair #goodhairday

Lover of salt or not 🧂, you’re going to love the flavor our INNERJOI Style Sea Salt Spray brings to your hair. INNERJOI Style formulas provide all the styling you want without the harsh ingredients you don’t 🙅‍♀️. From blowouts to beach waves, Style provides the ideal foundation for a beautifully finished look.

The best part, it creates light volume and texture, without leaving your hair feeling sticky.

#joico #joicoeurope #joicoinnerjoi #innerjoistyle #innerjoi #vegan #seasalt #joicocleanbeauty #petaapproved #newproduct #joicoproduct #naturalformulas #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #goodhair #goodhairday
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When it comes to your hair, it’s important not to rush the process. This beautiful blonde transformation by @lisaburrhair took 5 hours, but it was worth every minute 🕜🕜. You know what they say: “Good things take time, great things take a little longer.” 𓍢ִ🌷͙֒

#joicoeurope formula:
Full head foils with Blonde Life Lightening Powder with 10vol moving to 20vol Blonde Life Coconut Oil Developer + Pro series 1 and 2 
Dried using JOICO Blowout Crème
Root tap Lumishine Demi-Permanent liquid color 6SB with Lumishine developer 5vol 
Toned with Lumishine Demi-Permanent liquid 1/2 9SB + 1/2 9V with 5 vol LumiShine Developer

#joico #joicoeurope #joicoformula #hairformula #repost #joicocolor #newhair #hairrefresh #blondehair #blondelife #blondelifelighteningpowder #coconutoil #dreamblowout #haircare #haircolor #hairinspo #hairgoals #hairinspiration #hairjoi #sharethejoi

When it comes to your hair, it’s important not to rush the process. This beautiful blonde transformation by @lisaburrhair took 5 hours, but it was worth every minute 🕜🕜. You know what they say: “Good things take time, great things take a little longer.” 𓍢ִ🌷͙֒

#joicoeurope formula:
Full head foils with Blonde Life Lightening Powder with 10vol moving to 20vol Blonde Life Coconut Oil Developer + Pro series 1 and 2
Dried using JOICO Blowout Crème
Root tap Lumishine Demi-Permanent liquid color 6SB with Lumishine developer 5vol
Toned with Lumishine Demi-Permanent liquid 1/2 9SB + 1/2 9V with 5 vol LumiShine Developer

#joico #joicoeurope #joicoformula #hairformula #repost #joicocolor #newhair #hairrefresh #blondehair #blondelife #blondelifelighteningpowder #coconutoil #dreamblowout #haircare #haircolor #hairinspo #hairgoals #hairinspiration #hairjoi #sharethejoi
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We want you to worry less and shine more ✨✨, which is why we’ve created the JOICO INNERJOI collection, to take care of all your hairdressing needs.

If you’re looking to preserve your color, then the INNERJOI Preserve Protective Milk 🥛 is your answer. Not only does it detangle and nourish hair, but it protects from thermal damage up to 232°C. Best results when paired with the Preserve Shampoo and Conditioner.

There are three pillars that make this product and the entire INNERJOI collection special.

🌿 NATURALLY DERIVED

All products are 86% - 98% naturally derived* and the collection is 100% vegan. Products are PETA Approved, meaning they are animal test-free, cruelty-free and do not include any animal-derived materials.

🌱 CLEAN

The products are free of parabens, silicones, gluten, sulfates, phthalates and mineral oil.

♻️ SUSTAINABLE

All INNERJOI products are bottled in 95% recovered & recycled Social Plastic®️ to support communities in need and help fight ocean plastic 🌊

*According to ISO (International Standards Organization), an ingredient is defined as ‘naturally derived’ if it is a plant or mineral-derived material or water and has undergone limited processing for use.

To learn more about INNERJOI, visit joico.eu/innerjoi

#joico #joicoeurope #joicoinnerjoi #preservewithINNERJOI  #joicocleanbeauty #healthyhaircomesnaturally #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday

We want you to worry less and shine more ✨✨, which is why we’ve created the JOICO INNERJOI collection, to take care of all your hairdressing needs.

If you’re looking to preserve your color, then the INNERJOI Preserve Protective Milk 🥛 is your answer. Not only does it detangle and nourish hair, but it protects from thermal damage up to 232°C. Best results when paired with the Preserve Shampoo and Conditioner.

There are three pillars that make this product and the entire INNERJOI collection special.

🌿 NATURALLY DERIVED

All products are 86% - 98% naturally derived* and the collection is 100% vegan. Products are PETA Approved, meaning they are animal test-free, cruelty-free and do not include any animal-derived materials.

🌱 CLEAN

The products are free of parabens, silicones, gluten, sulfates, phthalates and mineral oil.

♻️ SUSTAINABLE

All INNERJOI products are bottled in 95% recovered & recycled Social Plastic®️ to support communities in need and help fight ocean plastic 🌊

*According to ISO (International Standards Organization), an ingredient is defined as ‘naturally derived’ if it is a plant or mineral-derived material or water and has undergone limited processing for use.

To learn more about INNERJOI, visit joico.eu/innerjoi

#joico #joicoeurope #joicoinnerjoi #preservewithINNERJOI #joicocleanbeauty #healthyhaircomesnaturally #petaapproved #newproduct #joicoproduct #hair #haircare #hairregimen #haircareroutine #healthyhair #joicohair #sustainability #lifestyle #hairjoi #sharethejoi #thejoiofhealthyhair #hairreels #goodhair #goodhairday
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At JOICO, we never stop dreaming 💭, never stop believing 🙏🏻, we never give up, never stop trying, and most importantly, never stop learning 👨‍🎓. We hope you’ll be inspired by our JOICO 2024 Collection and the JOICO EMEA Creative Artistic Team that brought them to life.

These bold looks are centered on minimalist cutting techniques ✂ and the colors in the looks were inspired by current designs on the runway. The volume and organic texture within the looks offer a sense of softness and sensuality.

Let this inspiration be the source of your creativity and don’t forget to share your creations with us.

Cut: Alberto Di Domenico @iamalbertodidomenico_
JOICO Creative Artist
Color: Valentina Malta @valentina.joico 
Next-Gen Artist
Art Direction: Bruno Marc Giamattei @brunomarc10
Color mentor: Daniel Spiller @danspiller2010
Videography: D&A Films @da_films
Photography: Jamie Blanshard Photography @jamieblanshardphoto
Styling: Ellen Spiller @stylistellen
Make-up: Katie Moore @katiemooremua
Model: Zoe @thehairdesk 

#joico #joicoeurope #joicocollection #joico2024collection #joicocreativeteam #joicoartists #hair #hairstyle #bobhaircut #bob #hairdresser #hairdressercommunity #salonfriendly #coolblonde #pastelblonde #pasteltints #blondelife #blondelifejoico #livetheblondelife #blondelife4all #bondedbyblonde #joicobondedbyblonde #joicohaircolor #joicoproducts #hairproducts #hairjoi #sharethejoi

At JOICO, we never stop dreaming 💭, never stop believing 🙏🏻, we never give up, never stop trying, and most importantly, never stop learning 👨‍🎓. We hope you’ll be inspired by our JOICO 2024 Collection and the JOICO EMEA Creative Artistic Team that brought them to life.

These bold looks are centered on minimalist cutting techniques ✂ and the colors in the looks were inspired by current designs on the runway. The volume and organic texture within the looks offer a sense of softness and sensuality.

Let this inspiration be the source of your creativity and don’t forget to share your creations with us.

Cut: Alberto Di Domenico @iamalbertodidomenico_
JOICO Creative Artist
Color: Valentina Malta @valentina.joico
Next-Gen Artist
Art Direction: Bruno Marc Giamattei @brunomarc10
Color mentor: Daniel Spiller @danspiller2010
Videography: D&A Films @da_films
Photography: Jamie Blanshard Photography @jamieblanshardphoto
Styling: Ellen Spiller @stylistellen
Make-up: Katie Moore @katiemooremua
Model: Zoe @thehairdesk

#joico #joicoeurope #joicocollection #joico2024collection #joicocreativeteam #joicoartists #hair #hairstyle #bobhaircut #bob #hairdresser #hairdressercommunity #salonfriendly #coolblonde #pastelblonde #pasteltints #blondelife #blondelifejoico #livetheblondelife #blondelife4all #bondedbyblonde #joicobondedbyblonde #joicohaircolor #joicoproducts #hairproducts #hairjoi #sharethejoi
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We love getting to know our JOICO EMEA Creative Artistic Team better. Over the past few weeks we’ve been asking them some questions in a ‘This or That’ format and we’re really loving the answers. Here’s another treat for you…

@danspiller2010 @sevdadurukan @s.alon.zo @brunomarc10 @daniela.lumie @marcusgiamattei 

#joico #joicoeurope #guestartists #joicoguestartists #thisorthat #thisorthatgame #funandgames #hairjoi #sharethejoi #joicoprofessional #hairstylist #hairpro #hairdressing

We love getting to know our JOICO EMEA Creative Artistic Team better. Over the past few weeks we’ve been asking them some questions in a ‘This or That’ format and we’re really loving the answers. Here’s another treat for you…

@danspiller2010 @sevdadurukan @s.alon.zo @brunomarc10 @daniela.lumie @marcusgiamattei

#joico #joicoeurope #guestartists #joicoguestartists #thisorthat #thisorthatgame #funandgames #hairjoi #sharethejoi #joicoprofessional #hairstylist #hairpro #hairdressing
...

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Bold and beautiful ✩⋆✮

This young lady was getting ready for her big day 👰 and JOICO came in to save the day. Celebrating love with fabulous hair by @hair.by.kymberly

#joicoeurope formula:
Foiled with Blonde Life Lightening Powder and Blonde Life Coconut Oil Developer 20vol
Toned with Blonde Life Quick Tone Liqui-Creme Toner in Silver + Blonde Life Coconut Oil Developer 5 vol 
JOICO Dream Blowout Thermal Protection Creme 
Styled with JOICO Blonde Life Brilliant Glow Brightening Oil

#joico #joicoeurope #joicoformula #hairformula #repost #joicocolor #newhair #hairrefresh #blondehair #blondelife #blondelifelighteningpowder #blondelifebrilliantglow #coconutoil #dreamblowout #haircare #haircolor #hairinspo #hairgoals #hairinspiration #hairjoi #sharethejoi

Bold and beautiful ✩⋆✮

This young lady was getting ready for her big day 👰 and JOICO came in to save the day. Celebrating love with fabulous hair by @hair.by.kymberly

#joicoeurope formula:
Foiled with Blonde Life Lightening Powder and Blonde Life Coconut Oil Developer 20vol
Toned with Blonde Life Quick Tone Liqui-Creme Toner in Silver + Blonde Life Coconut Oil Developer 5 vol
JOICO Dream Blowout Thermal Protection Creme
Styled with JOICO Blonde Life Brilliant Glow Brightening Oil

#joico #joicoeurope #joicoformula #hairformula #repost #joicocolor #newhair #hairrefresh #blondehair #blondelife #blondelifelighteningpowder #blondelifebrilliantglow #coconutoil #dreamblowout #haircare #haircolor #hairinspo #hairgoals #hairinspiration #hairjoi #sharethejoi
...

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With JOICO, color-obsessed clients can now achieve their desired looks. Spice things up this season with this berry red 🍒 hair by @maddielee_glamr

#joicoeurope formula:
Pre-toned/filled blonde ends with Lumishine Demi-Permanent Liquid Color 7NC (10g) with LumiShine5 vol developer (1:1 mixing ratio) (applied on shampooed and towel-dried hair)
Lumishine Permanent Crème 6NW (45g) 6NC (45g) 6CC (30g) withLumiShine 20 vol crème developer (applied on dry hair)
Shampooed and conditioned with JOICO KPAK Colour Therapy
Styled with Dream blowout Crème and Hydrasplash Replenishing leave in 
Finished with JOICO Body Shake Texturising Finisher

#joico #joicoeurope #joicoformula #hairformula #repost #newhair #hairrefresh #lumishine #lumishinedeveloper #hydrasplash #dreamblowout #kpak #kpakcolortherapy #joicobodyshake #haircare #haircolor #hairinspo #hairgoals #hairinspiration

With JOICO, color-obsessed clients can now achieve their desired looks. Spice things up this season with this berry red 🍒 hair by @maddielee_glamr

#joicoeurope formula:
Pre-toned/filled blonde ends with Lumishine Demi-Permanent Liquid Color 7NC (10g) with LumiShine5 vol developer (1:1 mixing ratio) (applied on shampooed and towel-dried hair)
Lumishine Permanent Crème 6NW (45g) 6NC (45g) 6CC (30g) withLumiShine 20 vol crème developer (applied on dry hair)
Shampooed and conditioned with JOICO KPAK Colour Therapy
Styled with Dream blowout Crème and Hydrasplash Replenishing leave in
Finished with JOICO Body Shake Texturising Finisher

#joico #joicoeurope #joicoformula #hairformula #repost #newhair #hairrefresh #lumishine #lumishinedeveloper #hydrasplash #dreamblowout #kpak #kpakcolortherapy #joicobodyshake #haircare #haircolor #hairinspo #hairgoals #hairinspiration
...

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Feeling fiery and tenacious, then this illuminating red hair by @_oliwia_hair from @marcantonihair will set your life on fire 🔥🔥🔥

#joicoeurope formula:
A Root Shadow of LumiShine Demi-Permanent Liquid Color 7N 20mls with 7SB 20mls + 5 Vol LumiShine Developer
Toned with LumiShine Demi-Permanent Liquid Color 9NB with 5 Vol LumiShine Developer
Defy Damage Shampoo and Treatment Masque
Styling products: YouthLock Blowout Cremè with K-Pak Color Therapy Luster Lock Glossing Oil

#joico #joicoeurope #joicoformula #hairformula #repost #marcantonihair #joicocolor #newhair #hairrefresh #lumishine #lumishinedeveloper #defydamage #youthlock #kpak #kpakcolortherapy #kpaklusterlock #haircare #haircolor #hairinspo #hairgoals #hairinspiration #hairjoi #sharethejoi

Feeling fiery and tenacious, then this illuminating red hair by @_oliwia_hair from @marcantonihair will set your life on fire 🔥🔥🔥

#joicoeurope formula:
A Root Shadow of LumiShine Demi-Permanent Liquid Color 7N 20mls with 7SB 20mls + 5 Vol LumiShine Developer
Toned with LumiShine Demi-Permanent Liquid Color 9NB with 5 Vol LumiShine Developer
Defy Damage Shampoo and Treatment Masque
Styling products: YouthLock Blowout Cremè with K-Pak Color Therapy Luster Lock Glossing Oil

#joico #joicoeurope #joicoformula #hairformula #repost #marcantonihair #joicocolor #newhair #hairrefresh #lumishine #lumishinedeveloper #defydamage #youthlock #kpak #kpakcolortherapy #kpaklusterlock #haircare #haircolor #hairinspo #hairgoals #hairinspiration #hairjoi #sharethejoi
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Recent #HairJoi Articles

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Want to spread holiday cheer and fabulous hair? We know the secret …

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Shiny locks for life

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Beautiful hair is ageless

JOICO EMEA Senior Creative Artist Ijan Davies Emrus shares 3 signs of aging hair (beyond going gray) & the solution to treating tired tresses.

Pro Salon Education

Exciting, accessible, 24/7 learning is the cornerstone of Joico’s educational platform. Featuring live events, invaluable videos, easy-to-follow tutorials, and up-to-the-minute trend info, Joico delivers the ultimate global classroom.

Richard Mannah on stgage for Joico Education

Begin Your Training Now with Joico Education On Demand

Meet the Joico experts

Introducing the Joico family of talent! We’re proud to showcase our Guest Artists, Brand Ambassadors, and leading education authorities…celebrated industry icons who join us in bringing the artistry of hair to the next level.