If you are a consumer, please choose a language below:
If you are a professional, please choose a language below:
JOICO has eight innovative product lines with over 50 products for all the hair care you could possibly need. Apart from shampoos and conditioners, JOICO is treatments, masks, smoothers, gloss… and so much more.
Whatever you need, we’ve got it!
In just one miraculous treatment, K-Pak Color Therapy Luster Lock rescues even the most lifeless hair, leaving color-treated locks 9x stronger and glowing with breathtaking shine! Hair miracles really do come true!
JOICO has eight innovative product lines with over 50 products for all the hair care you could possibly need. Apart from shampoos and conditioners, JOICO is treatments, masks, smoothers, gloss….and so much more.
say hello to healthy colored hair with exceptional shine
Discover a world of healthy color
JOICO Color Intensity – the bestselling expressive color line in the US – is expanding! Fashion forward colorists will love the unlimited creative possibilities of the new True Blue and Kelly Green shades. Color Intensity True Blue is as deep as it is bright and Kelly Green is a lush, clover-green shade that will leave […]
for the planet
Style & Finish - Flip Turn
Flip Turn is a volumizing finishing spray, which sprays from every angle - even upside down! - to inject styles with head-turning volume that lasts from morning meeting to night cap.
STRUCTURE, PRODUCTS FOR YOUR HAIR!
Advanced Botanical Thinning Hair Solutions clinically proven to leave hair fuller, healthier and thicker-looking
The latest edition of our online magazine is all about about summer hair and summer style. Enjoy the read!
Our technology – an art in itself