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Discover a world of healthy color in the salon
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Discover a world of healthy color in the salon



 



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LUMISHINE® Healthy colored hair that has been kissed by the sun
LumiShine® delivers 100% reconstructed and restrengthened hair with exceptional Hollywood shine and color vibrancy. Your hairdresser can give you advice on which LumiShine® color will complement you best.
Find out more about LumiShine® on our campaign website:

Campaign
Lumishine® Repair+ Color "Healthy colored hair that
has been kissed by the sun"
LUMISHINE® Healthy colored hair that has been kissed by the sun
LumiShine® delivers 100% reconstructed and restrengthened hair with exceptional Hollywood shine and color vibrancy. Your hairdresser can give you advice on which LumiShine® color will complement you best.
Find out more about LumiShine® on our campaign website:
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VERO K-PAK COLOR Create a true color masterpiece
All JOICO hair colors reconstruct while they color. The Quadramine Complex® is the technology that is responsible for this healthy hair power. It's in all JOICO color lines and repairs hair from the inside out using elements that exist in hair naturally. Vero K-Pak Color also has the Trans-Cuticle Delivery System™ which allows for faster, deeper penetration of the color molecules resulting in vibrant color results that last and last.

Vero K-Pak Color

permanent crème colors

Vero K-Pak Chrome

demi-permanent crème colors

Vero K-Pak Color Pure Tone Crème Color
"Create a true color masterpiece"

Create a true color masterpiece VERO K-PAK COLOR
Vero K-Pak Color permanent crème colors Vero K-Pak Chrome demi-permanent crème colors

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BLONDE LIFE
Shine bright like a diamond
New Blonde Life Hyper High Lift Permanent Crème Color has the power to go pale without bleach, deliver the healthiest blonde, and achieve up to 5 levels of lift to natural hair without sacrificing a single strand…
It is available in 3 new shine-enhancing shades: Champagne, Pearl, and Clear Booster. With one-step lightening and toning, plus a built-in hair defense system that strengthens strands from the inside out, the blonde result will always look beautiful and healthy.


Campaign
BLONDE LIFE "Shine bright like a diamond"
BLONDE LIFE Shine bright like a diamond
New Blonde Life Hyper High Lift Permanent Crème Color has the power to go pale without bleach, deliver the healthiest blonde, and achieve up to 5 levels of lift to natural hair without sacrificing a single strand…
It is available in 3 new shine-enhancing shades: Champagne, Pearl, and Clear Booster. With one-step lightening and toning, plus a built-in hair defense system that strengthens strands from the inside out, the blonde result will always look beautiful and healthy.
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COLOR INTENSITY Puts you in the spotlight

Color Intensity offers your colorist a dazzling, spectrum of bold, vibrant color to work with so you will always look stunning and on-trend!
This color line is the best-selling fashion-forward color line in the US!

The intensely concentrated pigments are specially designed to give you over-the-top vibrant color. Color Intensity shades put you in the spotlight.


Campaign


Color Intensity Semi-Permanent Vibrant Shades
"Puts you in the spotlight"

COLOR INTENSITY Puts you in the spotlight
Color Intensity offers your colorist a dazzling, spectrum of bold, vibrant color to work with so you will always look stunning and on-trend!
This color line is the best-selling fashion-forward color line in the US!
The intensely concentrated pigments are specially designed to give you over-the-top vibrant color. Color Intensity shades put you in the spotlight.
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Turn back time with VERO K-PAK COLOR AGE DEFY

Like skin, the natural ageing process takes its toll on hair. Over time hair will get brittle, coarse, wiry, gray and start to get a dull ‘flat’ look. The Vero K-Pak Color Age Defy shades make hair look and feel younger instantly – it will have better condition, more shine and vibrancy.

Vero K-Pak Color Age Defy Permanent Age Defying Crème Color "Turn back time"
Turn back time with VERO K-PAK COLOR AGE DEFY

Like skin, the natural ageing process takes its toll on hair. Over time hair will get brittle, coarse, wiry, gray and start to get a dull ‘flat’ look. The Vero K-Pak Color Age Defy shades make hair look and feel younger instantly – it will have better condition, more shine and vibrancy.

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It’s teamwork: COLOR CARE

K-PAK COLOR THERAPY

This regimen is a double duty darling! Do you have trouble keeping color vibrant and your hair healthy looking? Not anymore. The Quadrabond Peptide Complex®, featured in all of the products of this range, deeply locks in vibrancy and moisture while locking out fading and damage. It seals hair’s outer protective layer and repairs your hair to its fullest.


Products
COLOR ENDURE

Do you want to discover full coverage color insurance? Our care for color treated hair is your answer! Our Color Endure products help to keep your hair true to hue with our Multi-Spectrum Defense Complex™, a technology with antioxidants and UV protectors that protect against physical and environmental factors that can cause fading and tonal change.


Products


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It’s teamwork: COLOR CARE
Using the right home care products will help you to let your salon color last longer. Make your choice below to find out more about the specific products.
K-PAK COLOR THERAPY This regimen is a double duty darling! Do you have trouble keeping color vibrant and your hair healthy looking? Not anymore. The Quadrabond Peptide Complex®, featured in all of the products of this range, deeply locks in vibrancy and moisture while locking out fading and damage. It seals hair’s outer protective layer and repairs your hair to its fullest.
COLOR ENDURE Do you want to discover full coverage color insurance? Our care for color treated hair is your answer! Our Color Endure products help to keep your hair true to hue with our Multi-Spectrum Defense Complex™, a technology with antioxidants and UV protectors that protect against physical and environmental factors that can cause fading and tonal change.






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