JOICO European Color Design Team member Sevda Durukan proudly presents her new collection which is called ‘004. With this collection she showcases that fashion and hair can together give expression to the inner beauty and poise of a woman. This inner strength is captured in an even stronger way when photographed, as seen on the photos in this collection. To Sevda hairdressing is all about creating wearable styles with vibrant colors that express the personality of the client.
When talking about her passion for color she says: “I absolutely love everything the coloring process has to offer: from edgy high fashion tones and techniques to the secrets of creating a subtle and rich natural color or effect.” Sevda finds the inspiration for her creative color styles in the everyday: art, walking on the street, looking at fashion, and listening to music. For the ‘004 collection she found inspiration during a visit to Dutch Design Week in Eindhoven, the Netherlands. She translated the shapes and colors that she saw there into these exciting and colorful looks.
Sevda is well-known in her home country Belgium and has won many awards during her colorful career. She won two Up-To-Date Awards and one Color Award in the prestigious Belgian Hairdressers Awards in 2014, 2015 and 2016.
Do you want to know more about Sevda? She recorded an introduction video for you! Click here to watch it.
Photo credit: Sevda Durukan for JOICO