Beautiful models, enthusiastic hairdressers, excited performers, extreme and classic hairstyles, show, atmosphere… a night, where the blonde ladies were the stars… We’re talking about the Hungarian launch of Blonde Life!
On May 7th, in the heart of Budapest, the Hungarian JOICO team organised the Blonde Life Show. During this special evening they presented how wonderful and variable hairstyles – blonde and creative color creations – can be made with the Blonde Life products. The night was about more than blonde, as many other special hairstyles and coloring techniques were also presented on the stage thanks to JOICO educators, partners and guest artists. The moderator of the show was József Szikriszt, the artistic director of JOICO Hungary. International guest artist, Keete Viira and József Szikriszt together presented „Live the real Blonde Life”. Keete arrived to Budapest from Estonia, where she has been working with JOICO products for 10 years and is the educator for JOICO Essentials, Vero K-Pak Color and LumiShine®.
„We have known each other for years, first we me at the JOICO Europe Experience Center in Helmond, the Netherlands where we participated in training sessions together. Thanks to the common education, our working method is very similar, we follow the same principles, we use the same foil techniques and formulas so even if we don’t live and work in the same country, we can cooperate with each other as if we worked in the same salon” – said József Szikriszt, the artistic director of JOICO Hungary about working with Keete.
Keete and József created four wonderful hairstyles, two of them classic Grace Kelly style shiny blonde, while two other models showed a very trendy example of how well the pastel colors of Color Intensity can be paired with blonde.
Get an impression of this great evening:
Photos: Zoltán Dévai