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Celebrity Style & Color!

Celebrity Style & Color!

JOICO Celebrity Colorist Denis De Souza and JOICO Celebrity Stylist Paul Norton styled and colored the hair of some of Hollywood’s hottest stars at the 74th Annual Golden Globe Awards. They share their behind-the-scenes hair how-to’s:

Colored by Denis de Souza:
Actress Kathryn Hahn
Celebrity Colorist Denis de Souza, who is know for his signature Sombré look, gave Kathryn Hahn this fresh and dimensional look. The woven golden highlights are a soft counterpart to Kathryn’s edgy middle part, bangs, and undone waves.

“I applied equal parts of LumiShine™ Permanent Crème Color 5N and 5NA with 20 Volume Developer at the regrowth area.  Then, I used Free Play Clay Lightener with 30 Volume Developer to create this beautiful Sombré effect on her. I glossed with LumiShine™ Demi-Permanent Liquid 1/3 9NV + 1/3 8NA + 1/3 Clear with 5 Volume Developer.”

Actress Lily Collins
Denis took this belle of the ball to a luscious brown, giving her brunette up-do just the right amount of burnished luster and dimension. With a final gloss to refresh color and add intense shine, Lily was ready to walk the red carpet.


“I used LumiShine™ Permanent Crème Color 7NWB with 20 Volume Developer to add very fine highlights around the face, to soften the regrowth and add illumination. I glossed with LumiShine™ Demi-Permanent Liquid Color 9NV with 5 Volume Developer. I also followed it with K-Pak Color Therapy Luster Lock Shine and Repair Treatment for amazing red carpet shine.”

Actress Brie Larson
Classic Hollywood style—think: Rita Hayworth/Veronica Lake –was the inspiration for this Oscar winner and Golden Globe presenter. Her stunning, blonde highlights, created by Denis de Souza, were without a doubt stage-worthy; along with deeply side-parted hair and elegant movie-star waves.

Styled by Paul Norton:

Actress Gina Rodriguez
Cabaret was the inspiration for this look. He created a vintage-yet-modern look for this Jane The Virgin star—which was the perfect accessory to her glamorous shimmery gown.


  • Prep hair with Power Whip and tousle dry with a blow dryer, pushing the hair to one side for a deep side part.
  • Dry the hairline areas with a round brush for a smooth finish.
  • Starting on the side with volume, begin gently bending small sections of hair using a 25mm barrel curling iron. Spray each section with JoiShape prior to adding the wave.
  • Direct side curls away from the face, wrapping hair over the iron and leaving ends out for a looser, more modern vibe. Use small clips to allow hair to cool with a vintage s-shape wave.
  • Once cool, finger-comb hair with a dab of K-Pak Protect & Shine Serum.
  • Apply Power Spray to the sleeker side to keep hair back and in place.
  • Next, add a bit of Hair Shake to the ends for separation.

Actress Jamie Chung
Paul gave this actress glamorous, full, feminine, loose curls inspired by free-and-easy styles.


  • Apply Power Gel to damp hair and dry fully with a round, metal brush, flipping ends up as you go along.
  • Create a center part. Starting in the back with a 44mm barrel iron, curl hair away from the face, leaving 1 cm out on the ends, and pinning each piece in place until cool.
  • Continually repeat step #2 as you work your way to the top. Once you reach the top section, switch to a 25mm iron and curl hair away from the face, starting very close to the root for a tighter bend.
  • When hair is completely cool, remove pins and separate waves using a large-tooth comb.
  • Work a bit of K-Pak Protect & Shine Serum into pieces that frame the face and finish with Flip Turn Volumizing Finishing Spray.

Check out the Styling products here and the Color products here.

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