Excited about his move to JOICO, Jeremy loves the brand’s history in creating innovative products and product technologies, and says about his anticipated propelling future with the brand:
“My vision for JOICO is continue to be the innovator that JOICO has been for so many years in its products. I also want to have the best education that is consistent and speaks to all levels of hairdressers, such that they are the first choice for young professionals and the essential tool for industry veterans and salon owners to build their clientele and grow their business. I want JOICO to be an inspiration and leader in all three areas: product innovation, education, and client-building.”
The coveted role, titled “International Creative Director,” evokes perfectly what the position is and will continue to be. It has evolved from one that not only develops and teaches the techniques behind creative elements in JOICO education but also encompasses the creative vision as a whole that is JOICO throughout all facets. From new product development and R&D, to communications and market strategies, as well as education and mentorship – they will all together create, as well as execute and propel the JOICO vision forward, toward new innovations in technology, user-experience (that includes both the professional and consumer) and of course education.