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TREATMENT BALM WINS WOMAN MAGAZINE HAIR AWARD
26/11/2014

TREATMENT BALM WINS WOMAN MAGAZINE HAIR AWARD


Voted ‘Best for Dry Locks’, JOICO Moisture Recovery Treatment Balm was selected by a panel of expert judges and was credited as being a ‘Weekly Treat’ by qualified trichologist Anabel Kingsley who said: “It was quick to work, leaving my hair feeling soft, shiny and nourished after only three minutes.” The Woman Magazine ‘Hot 100 Beauty with Confidence’ Hair awards are an annual celebration of the best products available and this year were determined by Woman Magazine Beauty Director Jess Henley with the help of three industry experts and judges – Adam Reed, Leanne Galvin and Anabel Kingsley. JOICO Moisture Recovery Treatment Balm was no doubt selected for its incredible ability to quench dry, thirsty hair, thanks to its unique formulation of Hydramine Sea Complex™ and Bio-Advanced Peptide Complex™ to leave hair smooth and manageable. Hydramine Sea Complex™ is a unique blend of moisturizing marine botanicals and minerals, which restore hairs hydrolipidic barrier, preventing further dehydration and reducing breakage by up to 55%. Bio-Advanced Peptide Complex™ is a technological breakthrough from JOICO, which replicates the DNA of healthy human hair, to rebuild the protein structure and provide the ultimate in repair for weakened and distressed tresses. A rinse out treatment, rich in Murumuru, Olive and Shea butter extracts, JOICO Moisture Recovery Treatment Balm is ideal for replenishing loss moisture in thick, coarse hair, smoothing and recovering natural humidity and reducing breakage by up to 80% after just one use. Published in a September issue of Woman Magazine, JOICO Moisture Recovery Treatment Balm was recommended to the magazine’s 254,939 readers.

26/11/2014
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