The NEW Color Butters from JOICO – Green, Blue, Titanium, Purple, Red and Pink – are brilliant, ultra-moisturizing hybrid products to amp up the richness of high-beam hair color or add a pop of color to blondes who want to shake things up. At the same time new JOICO Color Butter offers a rich-yet-weightless treatment that give the pop of a temporary color intense conditioning benefits that can reduce hair breakage by over 44%*. Formulated with JOICO’s state-of-the-art technology – including restorative Arginine and powerful Bio-Advanced Peptide Complex™ to strengthen and repair hair – Color Butter is designed to fuse fun and fashion with serious care. *Against combing breakage when using Color Butter vs. clean damaged hair
Why Color Butter will be loved
Because Color Butter strengthens weak, pre-lightened hair, restoring vital moisture levels that leave hair frizz-free and amazingly responsive to styling, dehydrated strands become completely quenched, glossy and silky to the touch.
As for color?
The sky is the limit. Extend the life of your clients’ hair color and/or advise them on home usage opportunities that last up for up to 10 shampoos. The 6 Color Butter shades give unlimited freedom to touch up faded fashion color or to create a whole new one. The possibilities are endless.
The secret inside
Discover more about Color Butter here.