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NEW Color Butter

NEW Color Butter

The NEW Color Butters from JOICOGreen, Blue, Titanium, Purple, Red and Pink – are brilliant, ultra-moisturizing hybrid products to amp up the richness of high-beam hair color or add a pop of color to blondes who want to shake things up. At the same time new JOICO Color Butter offers a rich-yet-weightless treatment that give the pop of a temporary color intense conditioning benefits that can reduce hair breakage by over 44%*. Formulated with JOICO’s state-of-the-art technology – including restorative Arginine and powerful Bio-Advanced Peptide Complex™ to strengthen and repair hair – Color Butter is designed to fuse fun and fashion with serious care. *Against combing breakage when using Color Butter vs. clean damaged hair

Why Color Butter will be loved
Because Color Butter strengthens weak, pre-lightened hair, restoring vital moisture levels that leave hair frizz-free and amazingly responsive to styling, dehydrated strands become completely quenched, glossy and silky to the touch.

As for color?
The sky is the limit. Extend the life of your clients’ hair color and/or advise them on home usage opportunities that last up for up to 10 shampoos. The 6 Color Butter shades give unlimited freedom to touch up faded fashion color or to create a whole new one. The possibilities are endless.

The secret inside

  • Kukui Nut Oil: a prized moisturizer from the Hawaiian Kukui Nut (or Candlenut) Tree. The benefits: rich with essential fatty acids, vitamins and antioxidants, this powerful oil moisturizes dry hair while improving elasticity and shine.
  • Shea Butter: a powerful moisturizer widely used in skincare, Shea Butter is produced from the Shea-Karite tree nut, which is native to the tropics of East and West Africa. It provides extraordinary moisturization and helps to restore elasticity and shine.
  • Direct Deposit Dyes: the same true pigments found in JOICO Color Intensity – vibrant dyes that recharge faded hues and amp up fashion color for up to 10 shampoos.
  • Arginine: depleted from the hair during the pre-lightened process, Arginine is the amino acid most responsible for hair’s ability to stretch rather than break. It helps shield and protect hair’s fragile protein and lipids, rendering it stronger and more responsive. Furthermore it strengthens hair, replenishing Arginine lost during the pre-lightening process.
  • Bio-Advanced Peptide Complex™ and Quadramine Complex®: this blend of smart, hair-identical keratins reconstruct the hair where and when needed. These optimized proteins actively “seek out” and lock in on damaged sites, providing around-the-clock hair repair and protection from the inside out.

Discover more about Color Butter here.


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