JOICO Color Intensity – the bestselling expressive color line in the US – is expanding! Fashion forward colorists will love the unlimited creative possibilities of the new True Blue and Kelly Green shades. Color Intensity True Blue is as deep as it is bright and Kelly Green is a lush, clover-green shade that will leave admirers green with envy! The intensely concentrated pigments of the Color Intensity shades are designed to help hairdressers create eye-catching looks. Color Intensity’s semi-permanent formula can be applied straight from the tube, or mixed for endless creative possibilities. The new shades are perfectly on trend as Pantone’s Color of the year is “Greenery”.
Why the shades will be loved:
The Color Intensity range from JOICO now has 31 intermixable semi-permanent shades: new True Blue, new Kelly Green, Moonstone, Violet, Bronze, Mauve Quartz, Pewter, Mint, Sky, Lilac,
Rose, Peach, Orchid, Magenta, Black Pearl, Light Purple, Titanium, Sapphire Blue, Amethyst Purple, Ruby Red, Yellow, Orange, Indigo and Pink, Cobalt Blue, Peacock Green and Red. The range also incorporates a Clear Mixer, which allows colorists complete color control, enabling them to create any desired shade, for the ultimate in artistic freedom.
In addition the staying power of 19 favorite Color Intensity shades has now been extended to up to 20 shampoos! This applies for the following shades: Ruby Red, Red, Fiery Coral, Orange, Yellow, Peacock Green, Mermaid Blue, Sapphire Blue, Cobalt Blue, Indigo, Amethyst Purple, Light Purple, Orchid, Magenta, Pink, Hot Pink, Soft Pink, Titanium, and Black Pearl.
Discover more here.