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NEW: LumiShine™ Blue Ash
24/10/2016

NEW: LumiShine™ Blue Ash


– For ultra-cool control of brassy undertones – 

 

We introduce the Blue Ash series, the latest addition to LumiShine™, the winner of the Stylist Choice Award and voted ”favorite new color line”. The Blue Ash series is a collection of the coolest blue-ash shades that lift hair without any unwanted warmth for dependable cool deposit in one step. The collection gives hairdressers that ultimate control over undesirable orangey-red and brassy-yellow undertones.

Celebrity colorist and brand ambassador Denis de Souza exclaims, “Working with clients every day, the most common thing I hear is that they don’t want to see warmth in their hair. These new LumiShine™ Blue Ash shades give my clients – and also me – exactly what they want.”

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Why the Blue Ash series will be loved:

LumiShine™ Permanent Crème Color Blue Ash Series;
Cools unwanted brassiness
-Makes hair up to 2x shinier (vs. untreated hair)
100% replenished and re-strengthened hair (based on lab testing of damaged hair)
Nourishes and protects hair, sealing in moisture, softness and shine for up to 30 shampoos (based on laboratory testing of damaged hair)

Instructions for the hairdresser:
-35 to 45-minute processing time
-10, 20, 30, 40 Volume developer
-Not intended for 100% grey coverage*

*Add the same percentage of the LumiShine™ Natural Series/N/.0 as grey present for complete grey coverage results:

-25% grey – add 25% of N to the BA formula
-50% grey – add 50% of N to the BA formula
Not for use on previously bleached hair unless silver/grey fashion results are desired.

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More information about LumiShine™: www.joico-lumishine.com

24/10/2016
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