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NEW LumiShine® Natural Red Gold Shades
04/09/2017

NEW LumiShine® Natural Red Gold Shades


JOICO added a brand-new family of shades to its Repair+ Permanent Crème Color line LumiShine®. Infusing natural base tones with radiant warmth and reflections of gold, the Natural Red Gold series (5NRG, 6NRG, 7NRG, 8NRG and 10NRG) cover gray naturally while delivering long-lasting and luminous results for the most flattering wearable shades. Also these new shades contain the by JOICO patented Argiplex™ technology, featuring Arginine, which leaves hair re-strengthened plus delivers two times the shine.

The new LumiShine® Natural Red Gold shades can only be used on hair that is no more than two levels above the client’s starting level. Hairdressers should not use the LumiShine® Natural Red Gold shades on pre-lightened hair.

Why they will be loved:

  • Natural Red Golds that have a natural base to prevent fading to pink
  • Up to 2X shinier hair (vs. untreated hair)
  • Reduced breakage (combing breakage on damaged hair with K-Pak Color Therapy Shampoo and Conditioner. vs. non-conditioning shampoo)
  • Delivers exceptional color longevity and vibrancy
  • 100% gray coverage (on hair with up to 50% gray. For hair with more than 50% gray, add 25% Natural (.0) to the formula at the same level.
  • 100% replenished and re-strengthened hair (when using K-Pak Color Therapy Shampoo and Conditioner)
  • Nourishes and protects hair, sealing in moisture, softness and shine for up to 30 shampoos (with K-Pak Color Therapy Shampoo and Conditioner)
  • Leaves hair 2x softer (when using with K-Pak Color Therapy Shampoo and Conditioner)
  • Optimal viscosity for drip-free bowl and brush application


Discover more LumiShine® here.

04/09/2017
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