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New Shakes!
04/09/2017

New Shakes!


Dry styling with texture has never been more popular and with the 2015 introduction of Hair Shake texturizing finisher, JOICO introduced a whole new approach to this category. It’s all about transformative style through a hybrid product. A hybrid is when elements that don’t usually co-exist are brought together in a unique way. Now there are two new hybrids: Body Shake and Beach Shake.

Beach Shake texturizing finisher creates plush separation, moisture and a satin finish with no drying salt or sticky sugars. Ideal for medium to thick hair types. This unique hybrid combines coconut oil, sunflower oil, beeswax and flexible resins for a beachy look without the sandy strands.

Body Shake dry-texturizing finisher to build volume, thickness and plush density is ideal for fine to medium hair. This hybrid combines invisible aluminum starch with crystal clear hold resins and dry conditioners that build lush locks with a velvety matte finish and all day volume.

What’s inside? 

Body Shake

  • Aluminum Starch: A unique, natural polymer. Due to its fine texture, aluminum starch is able to help build volume, body and fullness without leaving a white, powdery residue in the hair.
  • Crystal Resin: A high performance polymer designed to provide a crystal clear, flexible finish. Not only does this ingredient provide a light-weight, natural hold but also helps to combat humidity for volume and body, no matter what the weather is.
  • Dry Conditioners: A derivative of silicone that is easily removed from the hair, these dry-to-the-touch conditioners are used as a hair conditioning agent. They improve hair’s body and texture while providing protection against heat damage.
  • Bio-Advanced Peptide Complex®: JOICO’s exclusive blend of smart, hair-identical keratins repair hair from the inside out. These optimized proteins actively “seek out” and lock in on damaged sites, providing around-the-clock hair repair and protection.

Beach Shake

  • Beeswax: As a natural alternative for texture, Beeswax locks in moisture to prevent dryness. Beeswax is shampoo-soluble and it provides excellent separation for texture.
  • Coconut Oil: Coconut oil has a high capacity for moisture retention to keep hair strong, hydrated and healthy.
  • Sunflower Seed Oil: Packed with vitamins, nutrients and essential fatty acids, Sunflower seed oil helps to boost the health of hair by adding shine, suppleness and manageability.
  • Bio-Advanced Peptide Complex®: JOICO’s exclusive blend of smart, hair-identical keratins repair hair from the inside out. These optimized proteins actively “seek out” and lock in on damaged sites, providing around-the-clock hair repair and protection.

Application and look

  • Body Shake: Shake, shake, shake and apply all over on dry hair for instant thickness and body, even on the finest hair. This body-building mist absorbs oils to give roots a boost while plumping up hair for body with a soft, clean feel.
  • Beach Shake: Shake, shake, shake and apply on dry hair, lightly lifting layers whilst continuously spraying and letting the hair fall through mist to carve out satiny separation that mimics a “modern beach look”, all without the salt of traditional beach sprays.
04/09/2017
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