JOICO was once again one of the big favorites in the hairdresser-voted annual Stylist Choice Awards in the United States. Newcomer K-Pak® Color Therapy Luster Lock claimed the Favorite New Treatment award. K-Pak® Deep-Penetrating Reconstructor – truly the king of these awards with a total of 15 consecutive wins in the previous category of Favorite Deep or Restorative Conditioner – took home the award for Favorite Mask/Deep Conditioner. This marks the 16th win for this product in a deep conditioner category! Last but not least, after last year’s Favorite New Color Line win for LumiShine®, the strength of JOICO color continues as Color Intensity, the bold and fashion-color line, took home the Favorite Pastel Color Line award for the Confetti Collection shades. Hurray!