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JOICO has eight innovative product lines with over 50 products for all the hair care you could possibly need. Apart from shampoos and conditioners, JOICO is treatments, masks, smoothers, gloss… and so much more.
Whatever you need, we’ve got it!
In just one miraculous treatment, K-Pak Color Therapy Luster Lock rescues even the most lifeless hair, leaving color-treated locks 9x stronger and glowing with breathtaking shine! Hair miracles really do come true!
JOICO has eight innovative product lines with over 50 products for all the hair care you could possibly need. Apart from shampoos and conditioners, JOICO is treatments, masks, smoothers, gloss….and so much more.
say hello to healthy colored hair with exceptional shine
Discover a world of healthy color
With the launch of the Vero Violet Collection we are introducing five highly anticipated violet shades in the permanent Vero K-Pak Color range. In addition three new shades will join the V4 and V9 in the demi-permanent Vero K-Pak Chrome Violet family. The shades can be served straight up for a bold, trendsetting statement. They can […]
for the planet
K-Pak Color Therapy - Shampoo
Cleanses & intensively preserves color through ß-layer replenishment.
STRUCTURE, PRODUCTS FOR YOUR HAIR!
Advanced Botanical Thinning Hair Solutions clinically proven to leave hair fuller, healthier and thicker-looking
The latest edition of our online magazine is all about about summer hair and summer style. Enjoy the read!
Our technology – an art in itself