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Welcome

Welcome

Welcome

JOICO has eight innovative product lines with over 50 products for all the hair care you could possibly need. Apart from shampoos and conditioners, JOICO is treatments, masks, smoothers, gloss… and so much more.

Whatever you need, we’ve got it!


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This is JOICO

Welcome
This is JOICO

JOICOEssentials

Welcome
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JOICO Essentials

JOICO has eight innovative product lines with over 50 products for all the hair care you could possibly need. Apart from shampoos and conditioners, JOICO is treatments, masks, smoothers, gloss….and so much more.

JOICO Essentials

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LumiShine™ Repair+ Color

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LumiShine™ Repair+ Color

say hello to healthy colored hair with exceptional shine

JOIcolor System

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JOIcolor System

Discover a world of healthy color

Latest News

Color
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Latest

News

Denis de Souza at Colour World UK

JOICO celebrity colorist, LumiShine™ ambassador, and ‘Hollywood’s King of Color’ Denis de Souza was at Colour World UK! He showcased his signature Californian sun-kissed look, dished about how he creates glossy, red carpet worthy color for his A-List LA clientele…and talked about how he became one of VOGUE’s top colorists in the world! Click here to read more […]




Making a Difference

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Making a Difference

for the planet

for the planet

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NEW: CO+WASH whipped cleansing conditioner

Welcome
NEW: CO+WASH whipped cleansing conditioner

Product of the month

Welcome
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Product of the month

Product of the month

JOICO has eight innovative product lines with over 50 products for all the hair care you could possibly need. Apart from shampoos and conditioners, JOICO is treatments, masks, smoothers, gloss… and so much more.

Whatever you need, we’ve got it!

Color Care - Color Co+Wash
Whipped cleansing conditioner for color-treated hair.


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Welcome

MY LIFE, MY STYLE, MY WAY

STRUCTURE, PRODUCTS FOR YOUR HAIR!


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For the thin that’s never in

Advanced Botanical Thinning Hair Solutions clinically proven to leave hair fuller, healthier and thicker-looking

Cliniscalp products

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Online JOI magazine

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Online JOI magazine

The latest edition of our online magazine is all about celebrating who you are and working with what you have. Be confident about your style this spring & summer!


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JOICO Technology

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JOICO Technology

Our technology – an art in itself




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